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World Cup Broadcaster web site

HBS Web site - 2002 FIFA World Cup™

Web site of the host broadcaster of the 2002 FIFA World Cup (tm) illustrating Navigation aids

In a series of projects, CHL designed, developed and maintained the web site of the host broadcaster of the 2002 FIFA World Cup™. (See also Single Sourcing - The Holy Grail and comments).

A number of issues had to be taken into account:

  • The web site was a replacement for an earlier version and hence it was important to respect aspects of the structure and navigation techniques. In addition to the rather standard navigation buttons  (Home, Glossary and so on), 'Tabs' (or tab-look-alikes) from the previous web site were retained to enable alternative single-click linking to established sections as well as the normal single-click link by clicking on the topic in the Table of Contents.
  • Conformity in terms of technical matters such as the operating system for which it was designed, accessibility (for example, text on mouse-over on all the graphics) and terms of business to be consistent with other Internet sites being developed by the organization. The web site was designed for PC users using Microsoft Internet Explorer 5.5 and Windows 2000.
  • The use of simple 'survival' English throughout, since over 200 broadcasters from all over the world were involved and for many of course, English was not the mother tongue. Indeed, even in the client company, over 60 nationalities were represented. The language and grammar were kept as simple as possible, with the exception of the technical terms of broadcasting, but a Glossary containing 225 items was developed and accessible directly on the site.

Photographs and graphics were a clear and simple way of communicating to such an international audience. Complex graphics, for example, illustrating circuits within international broadcast centres, the broadcast process from the stadiums to the home television viewers and the IT infrastructure were completed using Microsoft Visio 2000. Segmented Hypergraphics (where you can click on a parts of an image having hyperlinks) were used to further assist navigation – for example, clicking on the name of a city on a map to jump to the city topic on the web site or clicking on a camera position layout graphic to jump to the description of the camera. Animated graphics were used to illustrate a series of typical images from a given camera. CAD / CAM images of the layout of the host and broadcast partner OB (outside broadcast) vans in the TV compounds were converted to jpg format for easy access on the site.

Links / graphics

The web site was designed as a Master / Slave system comprising one Master project and 13 Slave systems. Apart from the technical aspects of broadcasting such as the broadcasting and telecommunications standards, the broadcasting centres and the production of the 'feeds' or programmes, the site had sections for the 20 stadiums (10 in each of the host countries, Korea and Japan) and the venue operations at each, the cultural aspects of each city, the corporate information (the company, Frequently Asked Questions and Help on how to use the site), the Glossary and the Booking and Download sections where broadcasters could decide what services they needed and could download the appropriate forms.

As a result the basic site grew to about 27 Mb with a download section of approximately the same size. As mentioned earlier, there were many images and links within the site to assist navigation and understanding. The table below provides some basic statistics.






Site Activity

The site went live on the 1st March 2002 and during the following four months until the end of the World Cup™ over 2.5 million hits (over 44,000 proper visits) and over 1.8 million files were accessed by the users.