Marketing / Sales Consultancy
Projects include:
- Business Plans and Annual Reports for a major European organization
- Presentations with voice overs
- Web site promoting internal MIS services using TeamSite
- Web sites selling Nile Cruises, holiday villas, private dentistry, fine foods (see Tools used)
- Development for a broadcasting organization of standard templates in:
- Word for internal documents and news releases
- PowerPoint for presentations
- HDK for a new web site
- Evaluation and implementation of software to produce single-source PDF and HTML files for business proposals and Help systems on the Internet.
- Review and delivery of Planning & Tracking, Requirements & Estimation and Risk Assessment material for presentation in French in Paris. See Training
- Study of design and documentation requirements for an innovative GSM-driven poster display mechanism
- CHL has provided support in market research, commercial agreements, marketing and sales materials and sales advice for a number of corporate and SOHO (Small Office, Home Office) clients.
Strategic Support
It is often difficult to say whether certain activities are indeed marketing and sales - for example, consider the acquisition or disposal of a company within a group. Deciding that a company would be a valuable addition to the group is a major decision and ultimately the responsibility of the chief executive. Clearly however, there are many issues involved: market research about the new company to ascertain its worth to its customers, the management accounting aspects, due diligence and detailed negotiations followed by the follow on implementation to make sure it all works.
Market Research
Competition analysis, list development/acquisition, questionnaire design, conducting interviews, providing reports and presentations and customer satisfaction surveys: all can be valuable additions to your knowledge in running your business. CHL experiences in the computing, printing and paper industries both in the UK and overseas can be harnessed for your benefit. See Market Research for more details.
Promotional Services
Planning promotions, reviewing or creating distribution and dealership or end-user agreements, writing brochures, leaflets or promotional copy all form the promotional services of CHL. Rolling, screen-based demonstrations and information, which is on-line to an existing computer application, can add greatly to the marketing and promotional aspects of a product. The key factor here is that CHL writes materials that your customers can understand - at the right level for the target audience and in their language.
Sales Consultancy
People buy people first! - A cliché perhaps but so true ... setting sales standards and procedures, developing sales presentations, organizing telesales and training are often the final and most important piece of the whole marketing and sales exercise. Without effective selling all the previous work can go to waste. CHL consultants continue to use these skills for themselves and clients alike so let us help you to help yourselves.
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