As mentioned in the introduction to Chelverton House, CHL is a network of independent, senior consultants providing professional services to corporate clients and small businesses alike. One such associate is Derek Gardiner who established International Business Research (IBR) in 1993 to provide top quality, international business-to-business and industrial market and marketing research services.

He has also built a network of senior consultants including CHL and other fully experienced research interviewers who work closely together on projects, to provide clients with a very high standard of research and consultancy services.

IBR undertakes a wide range of market and marketing research assignments, both in the United Kingdom and internationally.

Typically the research addresses specific issues for clients, which can cover:

• Advertising and communications effectiveness research
• Customer needs analysis
• Customer satisfaction research
• Impact assessment research
• Market opportunities investigations
• New product development research

See IBR Market Research Projects for more details about the assignments.

The sectors in which IBR works most regularly include the following:

• Building and construction
• Chemicals and plastics
• Electronic and electrical
• Energy management related products and services
• Engineering products and services
• Ferrous and non-ferrous metals
• Paper, packaging and printing
• Utilities – gas, electricity & water

See also IBR Market Research Clients

IBR uses a wide range of research techniques, which are appropriate to conducting investigations in business-to-business and industrial markets. These include:

• Investigative research of published and semi-published information
• Depth interviewing in person and over the telephone
• Qualitative group discussion research
• Interrogative data analysis
• IBR's approach is both practical and rational

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